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Market Research Support During a Brand's Life Cycle

Picture
Development

Concept Ideation
  Research Support: High

Concept Development
  Research Support: High
  Related Case Studies: 
       2:  Home Health

Product Development
  Research Support: High
  Related Case Studies:
       11:  Foodservice Equipment

Advertising Development
  Research Support: High
  Related Case Studies:
       1: Home Security Services
       5: Underwater Photography
       10: Industrial Filters
       17: DIY Home Improvement Kits
Market Introduction

Test Marketing
  Research Support: Medium
  Related Case Studies: 

       2:  Home Health

Sales Training
  Research Support: Low
  Related Case Studies:
       7:  Medical Device Sales
       6:  Ad Dev - Pest Control

Distribution Channel Development
  Research Support: Low
  Related Case Studies: 
       18: Commercial Paper Products
       15.  Product Dev - Beverages

Advertising/PR/Digital Marketing
  Research Support: Medium
  Related Case Studies:
       1: Home Security Services
       20: Homeowner Services

Accelerating Sales Growth
  Research Support: High
  Related Case Studies:
       7:  Medical Device Sales
       1: Home Security Services

Building Market Share
  Research Support: Low
  Related Case Studies:
       3:  Brokers' Insurance
            Placements
       7:  Medical Device Sales Growth
       9:  Heat Transfer Fluids
       13: Catalog Online Migration - 
              Hardware Products
Sustaining

Margin Improvement - Pricing
  Research Support: Low
  Related Case Studies:
       16: Musical Instruments

Brand Variations / Extensions
  Research Support: Medium
  Related Case Studies:
       14.  Prod Dev - Photography
       15.  Prod Dev - Beverages

New Markets, New Applications
  Research Support: Medium
  Related Case Studies:
       4:  Sales Growth - HVAC

Customer Satisfaction / Loyalty
  Research Support: High
  Related Case Studies:
       9: Heat Transfer Fluids
       19:  Private School Image

CRM
  Research Support: Low
  Related Case Studies:
       3: Brokers' Insurance
           Placements

       7: Accelerating Sales -
             Medical Device

       9: Customer Satisfaction - 
           Heat Transfer Fluids

       13: Catalog Online 
             Migration - Hardware
             Products


Defensive Marketing - Maintaining Share
  Research Support: Low

Milking

Margin Growth, Pricing, Cost Reduction
  Research Support: Medium
  Related Case Studies:
       13:  Catalog Online Migration - Hardware Products
       16: Musical Instruments

Merchandising
  Research Support: Medium


Leveraging Market Share / Distribution
  Research Support: Low
  Related Case Studies:

       14.  Prod Dev - Photography

       15.  ProdDev - Beverages

       18:  Growing Distribution - 
               Paper Products

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