Customer Satisfaction (Phone, mail, focus groups) Dupont Mack Truck Rohm & Haas Scott Paper Comcast JLG Industries Johnson & Johnson Assembly Technologies Betz Labs, Surgical Laser Technologies Kulicke & Soffa FMC Bentley Harris MBNA Mitsubishi CertainTeed Wharton Executive Education U.S. Postal Service GAF Phoenix Contact Ametek Stockwell Rubber Thomas Hardware Atlantic Mutual Insurance Pier-Angeli People First Credit Union Amoroso's Bakery W.L.Gore & Assoc Unmet Product Needs (Focus groups, phone, mail, online research) IBM Scott Paper Dupont Panasonic AMP Kinetic Concepts Comcast Campbell Soup Betz Labs Johnson & Johnson DuPont MBNA Bentley Harris Siemens Ameritech Pioneer Marketing People First Credit Union Nikon Integrated Circuits Systems J.M. Huber FMC SKF Bearings Atlantic Mutual Insurance Phoenix Contact Abar Ibsen ICI Imagedata Paris Business Forms International Specialty Products Hoppe's Communications Development (Focus groups, phone, mail) Mack Truck Comcast Kinetic Concepts Dupont Scott Paper Rohm & Haas Wharton Executive Education PECO Energy J.C. Ehrlich International Specialty Products Nikon Whitman Chocolates Exide Cento Foods Pioneer Marketing Paris Business Forms Wells Fargo Alarm Services Holland Equipment DPT Institute Various Ad Agencies Market Definition/Competitive Understanding (Phone, secondary research) ICI Imagedata Baldwin Hardware Scott Paper Wharton Executive Education Surgical Laser Technologies Elf Atochem Giant Food Pioneer Marketing Rohm & Haas Kinetic Concepts Bentley-Harris Name Generation (Focus groups, phone, mail, idea generation software) Dupont IBM Scott Paper SaniFresh Intl. Ethix MidAtlantic Insurance Kinetic Concepts PECO Energy Hometown Auto Service Pioneer Marketing Osbon Panasonic Laser Link Packaging Development (Focus groups, phone, mail) Scott Paper Penguin Industries Panasonic Whitman Chocolates Pioneer Marketing Product Testing (Mall Intercept or Product placement followed by phone or focus groups) Scott Paper Dupont AMP Kinetic Concepts Pizza Xpress Paris Business Forms JSP Int'l W.L. Gore Channel Development (In-depth interviews, phone) IBM Dupont Kodak ICI Imagedata Paris Business Forms Scott Paper CertainTeed GAF
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