Case Studies
1: Advertising Development - Home Security Services
Consumer Focus Groups evaluating imagery and consumer sentiments in home security advertising
Consumer Focus Groups evaluating imagery and consumer sentiments in home security advertising
2: Product Concept Evaluation - Home Health
Consumer Focus Groups exploring wheelchair power conversion kits
Consumer Focus Groups exploring wheelchair power conversion kits
3: Grow Share of Brokers' Insurance Placements
B-to-B Focus Groups identifying broker priorities when choosing a particular commercial insurance carrier to promote
B-to-B Focus Groups identifying broker priorities when choosing a particular commercial insurance carrier to promote
4: Sales Growth - Commercial HVAC
B-to-B Focus Groups exploring use of an existing product in a new market segment
B-to-B Focus Groups exploring use of an existing product in a new market segment
5: Product Development - Underwater Photography
Consumer Focus Groups to refine underwater camera design features and advertising
Consumer Focus Groups to refine underwater camera design features and advertising
6: Advertising Development - Pest Control
Consumer Focus Groups to optimize multi-million dollar yellow pages advertising
Consumer Focus Groups to optimize multi-million dollar yellow pages advertising
7: Accelerating Sales Growth - Medical Device
In-Depth Healthcare Telephone Interviews to understand surgeons' decision process and to prioritize product benefits
In-Depth Healthcare Telephone Interviews to understand surgeons' decision process and to prioritize product benefits
8: Advertising Development - Heat Transfer Fluids
Online B-to-B Survey to improve effectiveness of print advertising
Online B-to-B Survey to improve effectiveness of print advertising
9: Customer Satisfaction Tracking - Heat Transfer Fluids
Online B-to-B Survey to improve customer satisfaction and loyalty
Online B-to-B Survey to improve customer satisfaction and loyalty
10: Advertising Development - Industrial Filters
B-to-B Telephone Survey to select best advertising tagline, showed images and taglines online
B-to-B Telephone Survey to select best advertising tagline, showed images and taglines online
11: Product Development - Foodservice Equipment
B-to-B Focus Groups to explore potential for new foodservice equipment
B-to-B Focus Groups to explore potential for new foodservice equipment
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12: Consumer Poll - Sanitary Landfill
Consumer Mail Survey to measure opinions of expanding existing landfill 13: Catalog Online Migration - Hardware Products
B-to-B Focus Groups to reduce/optimize use of online catalog vs. printed catalog 14. Product Development - Photography
Consumer Mall Intercept research to measure interest in new photo product ideas 15. Product Development - Beverages
Consumer Focus Groups to grow seasonal product into year-around product 16: Pricing Research - Musical Instrument
Consumer Mail Survey to test price elasticity for musical product 17: Product Development - Home Improvement Product
Consumer Focus Groups to develop new concept for "ready-to-install" product assembly 18: Growing Distributor Sales - Commercial Paper Products
B-to-B Mail Survey to develop sales support materials and processes to grow sales 20: Advertising Development - Homeowner Services
Consumer Focus Groups to optimize yellow pages advertising and media mix |
