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Case Studies

1:  Advertising Development - Home Security Services
Consumer Focus Groups evaluating imagery and consumer sentiments in home security advertising

2:  Product Concept Evaluation - Home Health
Consumer Focus Groups exploring wheelchair power conversion kits

3:  Grow Share of Brokers' Insurance Placements
B-to-B Focus Groups identifying broker priorities when choosing a particular commercial insurance carrier to promote

4:  Sales Growth - Commercial HVAC
B-to-B Focus Groups exploring use of an existing product in a new market segment

5:  Product Development - Underwater Photography
Consumer Focus Groups to refine underwater camera design features and advertising

6:  Advertising Development - Pest Control
Consumer Focus Groups to optimize multi-million dollar yellow pages advertising

7:  Accelerating Sales Growth - Medical Device
In-Depth Healthcare Telephone Interviews to understand surgeons' decision process and to prioritize product benefits

8:  Advertising Development - Heat Transfer Fluids
Online B-to-B Survey to improve effectiveness of print advertising

9:  Customer Satisfaction Tracking - Heat Transfer Fluids
Online B-to-B Survey to improve customer satisfaction and loyalty

10:  Advertising Development - Industrial Filters
B-to-B Telephone Survey to select best advertising tagline, showed images and taglines online

11:  Product Development - Foodservice Equipment
B-to-B Focus Groups to explore potential for new foodservice equipment

12:  Consumer Poll - Sanitary Landfill
Consumer Mail Survey to measure opinions of expanding existing landfill

13:  Catalog Online Migration - Hardware Products
B-to-B Focus Groups to reduce/optimize use of online catalog vs. printed catalog

14.  Product Development - Photography
Consumer Mall Intercept research to measure interest in new photo product ideas

15.  Product Development  - Beverages
Consumer Focus Groups to grow seasonal product into year-around product

16:  Pricing Research - Musical Instrument
Consumer Mail Survey to test price elasticity for musical product

17:  Product Development - Home Improvement Product
Consumer Focus Groups to develop new concept for "ready-to-install" product assembly

18:  Growing Distributor Sales - Commercial Paper Products
B-to-B Mail Survey to develop sales support materials and processes to grow sales

19:  Image Development - Private School
Consumer Mail Survey to understand and improve brand image

20:  Advertising Development - Homeowner Services
Consumer Focus Groups to optimize yellow pages advertising and media mix

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