Industrial Research Center
  • Home
  • About
  • Services
    • Research Solutions
    • Brand Life Cycle
    • Focus Groups
    • Online Research
    • All Research Methodologies
  • Clients
  • Case Studies
  • Contact
 Case Study #4 :         Commercial HVAC - Application Development 
 Actual Studies, Real Results – Using Marketing Research to Grow Sales and Profits
Product Category
Commercial HVAC Systems

Research Topic
  

Research Need
Explore concepts for TV advertising campaign – theme and potential executions

Research Process
Focus Groups
  • Phase 1: Showed and discussed variety of competitive TV ads
  • Phase 2: Tested storyboards for new potential ad campaign with alternative executions

Results
  • Consumers like seeing the threat of a home prowler.
  • Consumers dislike the panic of a mother and child.
  • Consumers like the prowler fleeing as the security alarm sounds.
  • Consumers dislike home monitoring office dispatching police to the address of the home.

The client developed concepts and (storyboard) executions of new campaign to increase awareness of the threat, but showed non-threatening solutions.
Links to Related Case Studies

Consumer - Advertising Development
Pest Control Advertising
Homeowner Services
Consumer Focus Groups
Underwater Photography
Beverages - Product Development
Proudly powered by Weebly

BACK TO TOP

© DivTag Templates Ltd | All Rights Reserved