Case Study #8: Advertising Development - Heat Transfer Fluids
Actual Studies, Real Results – Using Marketing Research to Grow Sales and Profits
Product Category
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Industrial Products – Heat Transfer Fluids
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Research Topic
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Print Advertising Optimization
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Research Need
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Advertising agency desired to optimize trade publication print advertising for Industrial client.
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Research Process
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Conducted online survey among key decision makers for heat transfer fluids used in manufacturing processes. Trade publication subscribers were invited to participate in the online survey conducted by the Industrial Research Center. Research was quick and inexpensive.
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Results
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Agency used the research to select images with the highest “stopping power”, matched with advertising headlines creating the highest interest in reading the print ad. Other diagnostics further optimized the print ads. Benchmarks were established for testing future print ads.
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Links to Related Case Studies
Industrial - Advertising Development
Industrial - Online Surveys