Focus Groups

Don Heilala, President and founder of the Industrial Research Center, 
has moderated over 950 focus groups for a variety of B-to-B, Industrial, 
Health Care, and Consumer marketers.  You can count on:

  • High energy, with well-engaged respondents
  • Accurately recruited respondents
  • High quality, modern focus facilities in the cities we use
  • Cost effective, affordable groups
  • Well designed and incisive discussion guide
  • Concise, accurate reporting of learning 

Focus Group Moderating and 1-on-1 In-depth Interviewing Experience

  • Identifying unmet customer needs, product/service opportunities
  • Product concept ideation
  • Evaluating and upgrading new product concepts
  • Branding development
  • Name, tagline, logo development
  • Prioritizing product features and benefits for communications
  • Testing sales concepts, improving sale close ratio
  • Competitive understanding

Focus Group Moderating Capabilities

  • Creative moderating - high energy discussions, full participation, no one dominates
  • Using dynamic, creative exercises, short sub-group discussions
  • Clever projective techniques for sensitive questions/topics
  • Development of effective discussion guide to achieve objectives
  • Discovery of underlying purchase motivations
  • Optional video conferencing or Internet transmitted video to save travel time/cost
  • Optional online research - chat design, bulletin board, surveys
  • Actionable research report focused on decision making
  • Contracting with professional focus facilities, recruiting participants
     Past Focus Group
          Participants
Consumers
Design Engineers
Anesthesiologists
Veterinarians
Risk Managers
School Board Members
Chain Store Buyers
Presidents/CEO's
Chief Information Officers
Contract Cleaners
Medical Distributors
Insurance Brokers
Beauty Salon Owners
HR Directors
Surgeons
Restaurant Owners
Truck Fleet Owners
Printers
Interior Designers
IT Managers
Roofers
Nurse Managers
Purchasing Managers

     Consumer Topics
Credit Cards
Supermarket Shopping
Hunting Accessories
Apparel
Food
Computers, Peripherals
Computer Training
Home Improvement, DIY
Auto Repair
Electronics
Photography
Housing
Utilities
Home Security
Pest Control
Sun Care
Travel
Cultural Arts
Paper Products
Financial Services
Cellular Service
Health Insurance
Oral Hygiene