Focus Groups

Donald Heilala, president and founder of the Industrial Research Center, has moderated over 550 focus groups across the United States. This vast expertice as moderator has enabled Mr. Heilala to provide all of the essential attributes of a successful Focus Group experience:

• Well-Prepared
• High-energy
• Engaging
• Harvesting of content
• Dependable Recruitment and FG Setup
• Concise, accurate reporting of learnings.

Focus Group and 1-on-1 Interviewing Application Experience

• Evaluating and upgrading new product concepts, Packaging design
  
• Developing market communications - Campaign / Execution / Copy
  
• Understanding/Improving customer satisfaction and loyalty
  
• Prioritizing / Developing customer benefits of product features
  
• Testing sales concepts, improving sales close ratio
  
• Developing strong product names
  
• Discovering prospective customers' unmet product needs
  
• Learning competitors' strengths and weaknesses

Focus Group Capabilities

• Creative moderating - high energy discussion, full participation, dynamic creative exercises
  
• Discovery of underlying purchase motivations
  
• Development of creative discussion guide
  
• Optional video conferencing or Internet transmitted video to save travel time and cost
  
• Optional online research - focus groups (chat design), surveys, bulletin board research
  
• Synthesis and summary of results with actionable recommendations
  
• Contracting with professional focus facilities, recruiting participants